Crush It! Summary: the book Crush It! is written by Gary Vay Ner Chuk. It’s a must-read book for content creators (Bloggers, Writers, YouTubers, and Podcasters) that can help you build your brand on social media for FREE. To give you a gist of the book I tried to make a Crush It! summary. So let’s begin with a summary of the book Crush It!
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This book Crush It! encourages you to follow your passion. It also guides on methods to monetize your passion further. Isn’t it cool! This book guides you on how you can get paid for the things you love to do.
When Gary (book author) was a child and migrated to America he became passionate about wine. In the book, he began to describe his story of how his passion for wine helped him build his firm from $4 million to $10 million and beyond along the way.
In the book(in Crush It – Summary too), Gary says that every job in the world does need hard work & effort (he calls it hustle). But if you make your passion your job, that hard work won’t seem like work to you; it’ll feel like a fun game that you’ll want to play every day, and that will encourage you to strive for it every day. And if you don’t know what is your actual passion then, in this book, he also explains how to discover your actual passion and turn it into a business.
One of the important points to learn from his book is how to build your brand from your passion with social media for FREE. Gary insists a lot on building a brand around your passion. He believes that every company, big or small, needs a brand.
Earlier, people used to spend a lot of money on traditional commercials on TV, radio, and newspapers to create their brands, which used to cost them a lot of money. However, in today’s internet age, it is not as expensive as it formerly was. To build the brand, you can use social media platforms like FACEBOOK, TWITTER, WORDPRESS, TUMBLER, and others. In the book, he further explains in detail how you can effectively use these platforms to establish your brand, generate word of mouth for it, and lead your business.
Here is the link to the book: Crush It! Why Now is the Time to Cash in on Your Passion
Gary also warns that this journey is not at all going to be easy. You’ll need a lot of patience to establish a business around your passion. It is not easy and needs a great deal of effort, but you will succeed because it is your actual passion, and you will enjoy doing it.
Another thing you’ll need, according to Gary Vee, is authenticity. To build your brand you need people’s trust. And people will not trust you or your brand if you are not authentic. So make authenticity your mantra for building a brand.
Gary Vee explains in the book(in Crush It – Summary too) that the entire content development game is from the ground up in this book. He also emphasized the need to decide on a medium for expressing your enthusiasm, such as writing, audio, or video. He claims that not all mediums are suitable for everyone. Find out what your DNA says about you. If your DNA is to write, you will be able to communicate more effectively through writing. You will do well in videos if you are a video person. You can use an audio medium if you are bashful and can’t come in front of the camera but can talk extremely well.
The best thing about this book is that GaryVee also helps in detail about leveraging Facebook, Twitter, and a variety of other technologies to improve your branding and word of mouth. He also teaches how to monetize your passion and when is the perfect moment to do it.
This book appeals to me as I want to build my brand around writing and blogging and want to provide services around it. The knowledge provided in this book has helped me tremendously in my content creation journey.
If you’re a Blogger, Writer, YouTuber, Podcaster, or any form of content creator, this book will work as a beginner guide in your digital journey and building a brand and business. If you’re new to this content creation game, you must not miss out on this knowledge treasure given in Crush It! Read this book and have a thorough understanding of the content creation game.
Here is the link to the book: Crush It! Why Now is the Time to Cash in on Your Passion
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